战略规划
I have been asked many times, why should our community develop a strategic plan? 在很多情况下, communities are applying for grant dollars 和 as a requirement, 它们需要包含一个战略计划. 在很多情况下 this is the impetus to develop or update a very old plan. 我们都听过这句老话:
“计划失败，你计划失败”. This applies to communities 和 businesses of all sizes.
Strategic planning brings a sense of focus to any organization.
Because a strategic plan establishes a direction for your business, 社区和组织, it will help it sharpen its focus in order to get there. Strategic planning can therefore help your organization develop the right goals 和 targets 和 help everyone focus their efforts into meeting them. Board members come to an organization with various goals or agendas in mind. Strategic planning is a tool to get everyone’s input 和 prioritize so everyone is on the same page 和 moving in the same direction. Ideally, everyone’s opinions were heard 和 robust discussion takes place 和 prioritizing ensues.
Often times organizations operate in reactive mode, 发生漏水时修理水管, scrambling to meet compliance issues after an audit, fielding numerous requests for funding from various groups etc. Recently, I was working with a park board to help them develop their strategic plan. During the “why do we need a strategic plan” discussion, a board member stated “ if we have priorities in place 和 lets say the rugby club comes to us 和 wants us to build a rugby field, 和 we didn’t budget for a rugby field 和 its not in our strategic plan, 我们可以把它添加到未来的计划中, but for the next 12 months we have solid priorities we need to focus on”. 完全. Not to say that other valid ideas won’t be brought forward, but if a group is only focusing on requests, 这会变得非常混乱.
Creating 和 following a strategic plan will place you 和 your organization in a proactive position. Thinking about the future instead of fixing issues from the past will help your community or organization thrive. Successful communities 和 organizations don’t just happen, those that are thriving have taken the time to plan for their future.
Strategic plans are not meant to sit on a shelf but be an active document that is referred to often. Sometimes a group will decide certain priorities are not relevant any longer. 也, don’t forget to celebrate the accomplishment of completing an item in a strategic plan, 和 communicate these wins with your constituents, 社区成员或利益相关者. 根据我的经验, if the public doesn’t know what you’re doing, they assume you aren’t doing anything. Share those successes utilizing many communication sources.
了解更多: Facilitating 战略规划 in Groups Using an Asset-based Approach 和 为策略规划设定目标
NDSU 扩展 assists organizations by facilitating strategic planning processes, 虚拟或亲自. We utilize many of the processes in this publication.
